Ana Andjelic
All companies sit on intellectual property—founding stories, aesthetics, community practices, archived materials—but most activate far less than they own. Brands that treat IP as dynamic cultural assets, not static legal ones, create durable competitive advantage by programming and extending it across categories and channels.
Read the full post on The Sociology of Business ↗
Topics: Media & Entertainment · Marketing & Sales Tech
Published by The Sociology of Business · their site ↗
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