The Sociology of Business · 21 September 2026 · Additional Read

Post-Friction

Ana Andjelic

As AI agents handle customer requests at scale, brands must actively choose how to allocate scarce access—through auctions, membership, loyalty scoring, or social reputation—rather than relying on friction to manage demand.

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Topics: AI (Horizontal) · Consumer

Published by The Sociology of Business · their site ↗

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