The Sociology of Business

A global analysis of how changing values change business

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The latest theses, insights, and blog posts from The Sociology of Business

The age of SUPERCONTENT

October 21, 2024

Cultural methodology

October 07, 2024

Product-led organization

September 30, 2024

Hitlist 001

September 23, 2024

Creating demand

September 16, 2024

Triumph of the marketplace

September 03, 2024

The playing field

August 12, 2024

Case study: Erewhon

August 05, 2024

Product-led branding

July 22, 2024

PRODUCT WARS

July 15, 2024

Customer-driven retail

July 08, 2024

Customer-driven media

June 24, 2024

How to AI

June 20, 2024

Hitmakers

June 17, 2024

The brand stack

June 10, 2024

EVERYTHING IS MERCH

May 29, 2024

Storytelling primer

May 20, 2024

Rethinking ROI

May 06, 2024

The Creative Economy

April 08, 2024

Culture GPT

March 25, 2024

The new media plan

March 04, 2024

Winning the promo game

February 26, 2024

Showtime

February 19, 2024

The other other American style

February 12, 2024

Why brand comes first

January 29, 2024

How brands make culture

January 15, 2024

New rules of brand marketing

January 08, 2024

The menswear playbook

January 02, 2024

2023 Roundup

December 18, 2023

Nostalgia isn't enough

November 27, 2023

Why cultural obsessives matter

November 06, 2023

Gwyneth's flywheel

October 30, 2023

The glory of storytelling

October 23, 2023

Ralph's dream

October 16, 2023

10 rules of IP brands

October 02, 2023

Revisiting physical retail

September 25, 2023

The Creative Class starter kit

September 18, 2023

A case for portfolio growth

September 11, 2023

Creative money aesthetics

September 05, 2023

What are pop-ups good for?

August 14, 2023

How to capitalize on fandom

August 07, 2023

The Society of Spectacle

July 10, 2023

The teardown guide

June 26, 2023

The origin story

June 12, 2023

Kulturindustrie

May 22, 2023

The Jacobs effect

March 06, 2023

Pivot to quality

February 13, 2023

J.Crew: Two brands?

January 30, 2023

What kind of brand are you?

January 16, 2023

The other vibe shift

January 02, 2023

Storytelling checklist

December 19, 2022

Retail after the website

December 12, 2022

The book edit

December 05, 2022

When brand impedes growth

November 28, 2022

3 types of markets

November 21, 2022

The collector economy primer

November 14, 2022

Winning in second-hand markets

November 07, 2022

Growth in saturated markets

October 24, 2022

The new audience blueprint

October 10, 2022

The post-icon age

October 03, 2022

Luxury as a degrowth strategy

September 26, 2022

The promise of micro work

September 19, 2022

The game of luxury

September 12, 2022

Fandom x Creativity

September 06, 2022

Membership invite

September 01, 2022

Web3 strategies for brands

August 29, 2022

The vibes map

August 22, 2022

Aesthetic anxiety

August 15, 2022

The new popularity contest

August 08, 2022

Algorithmic fame

August 01, 2022

Funny business

July 18, 2022

The future of ownership

July 12, 2022

The menswear OS

July 05, 2022

Micro consumer

June 27, 2022

Question zero

June 20, 2022

Culture 3.0

June 07, 2022

Brand turnaround

May 31, 2022

Luxury x Culture

May 16, 2022

The new new menswear

April 18, 2022

Not Normal

April 11, 2022

Introverted

April 04, 2022

Metaverse Fashion Week

March 28, 2022

Decentralized commerce

March 21, 2022

The web3 talent gap

March 07, 2022

Russian warship

February 28, 2022

Cortiez Goods

February 21, 2022

Entertainment x Shopping

February 14, 2022

De-commercialization

February 07, 2022

Taxonomy of value

January 31, 2022

Web3 playbook for brands

January 24, 2022

Luxury x Crypto

January 10, 2022

Lessons from Cash App

January 03, 2022

2021 Round Up

December 27, 2021

3 pillars of digital luxury

December 06, 2021

Intro to the collector economy

November 29, 2021

Drip is the New Drop

November 08, 2021

Deconstructing Zara's strategy

November 01, 2021

Brand Starter Kit

October 25, 2021

Death of the B-Corp

October 18, 2021

Who's your audience?

October 11, 2021

Degrowth as an aspiration

October 04, 2021

Creativity & Relevancy Flywheel

September 20, 2021

The New American Look

September 07, 2021

Targeting taste communities

August 23, 2021

Passion economy is a trap

August 15, 2021

Imitation as taste

May 03, 2021

The copycat advantage

April 19, 2021

Brand Modeling

April 05, 2021

How brands create value

March 08, 2021

Social influence

February 22, 2021

ABC

February 08, 2021

Brand Audit

January 25, 2021

The taste map

January 04, 2021

Greatest Hits

December 21, 2020

The year fashion met reality

December 14, 2020

The flex commerce era 💪

December 07, 2020

The brand checklist

November 30, 2020