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The Sociology of Business

A global analysis of how changing values change business. Written by Ana Andjelic. This page collects 348 posts published between November 2020 and October 2026. Recent coverage focuses on Marketing & Sales Tech, Consumer and Media & Entertainment. The Sociology of Business publishes roughly 7 posts a month; the best of them appear in the SandHill weekly digest.

348 posts indexed7 in the last 30 daysMarketing & Sales Tech · Consumer · Media & Entertainment · Hospitality & TravelVisit site ↗

Thursday, 8 October 2026

1 piece
In the spotlight: Sue S. Chan↗
Hospitality & Travel · Marketing & Sales Tech

Monday, 5 October 2026

1 piece
Merch Guide is out. Here’s who gets it right↗
Media & Entertainment · Marketing & Sales Tech · Consumer

Thursday, 1 October 2026

1 piece
Revenge of analog↗
Hospitality & Travel

Tuesday, 29 September 2026

1 piece
Market to the Middle↗
Marketing & Sales Tech

Monday, 21 September 2026

1 piece
Post-Friction↗
AI (Horizontal) · Consumer

Wednesday, 16 September 2026

1 piece
Agenda for Tasteful is here↗
Consumer · Marketing & Sales Tech

Monday, 14 September 2026

1 piece
Celine x Reebok: all business is IP business↗
Media & Entertainment · Marketing & Sales Tech

Thursday, 10 September 2026

1 piece
Simulation marketing↗
Marketing & Sales Tech · AI (Horizontal) · Media & Entertainment

Tuesday, 8 September 2026

1 piece
Six faces of luxury↗
Consumer · Hospitality & Travel · Retail & E-commerce

Thursday, 3 September 2026

1 piece
How brands make culture↗
Marketing & Sales Tech · Consumer

Thursday, 27 August 2026

1 piece
RIP Dolly, the tiny rollneck, and the first round of Tasteful speakers is here↗
Media & Entertainment · Hospitality & Travel

Tuesday, 25 August 2026

1 piece
The Stone Island Test↗
Consumer · Retail & E-commerce

Wednesday, 19 August 2026

1 piece
Cultural liquidity↗
Consumer · Marketing & Sales Tech

Tuesday, 11 August 2026

1 piece
4 types of brand worlds↗
Consumer · Media & Entertainment · Retail & E-commerce

Friday, 31 July 2026

1 piece
Fandom is not a marketing channel

Saturday, 25 July 2026

1 piece
3 types of brand gravity

Thursday, 23 July 2026

1 piece
In Defense of Brand Myth

Monday, 20 July 2026

1 piece
New new rules of brand marketing

Thursday, 16 July 2026

1 piece
Tasteful

Monday, 13 July 2026

1 piece
Attack of the gimmick

Thursday, 9 July 2026

1 piece
The reign of the mighty creator

Monday, 29 June 2026

1 piece
Assembling a cultural portfolio

Monday, 22 June 2026

1 piece
Tasting menu

Monday, 15 June 2026

1 piece
The Sellout

Monday, 8 June 2026

1 piece
The "Backrooms" Shocker

Thursday, 4 June 2026

1 piece
The power of subcultures in brand

Monday, 1 June 2026

1 piece
What can the World Cup tell us about the future of cultural IP?

Tuesday, 26 May 2026

1 piece
Artmaxxing

Monday, 18 May 2026

1 piece
Cultural derivatives

Monday, 11 May 2026

1 piece
Culture is the new balance sheet

Monday, 4 May 2026

1 piece
Paying the price

Monday, 27 April 2026

1 piece
What Rick Rubin and Duomo have in common

Monday, 20 April 2026

1 piece
The cultural flywheel

Monday, 13 April 2026

1 piece
Playing the wrong game

Monday, 6 April 2026

1 piece
The show business of brands

Monday, 30 March 2026

1 piece
Sell up, not out

Wednesday, 25 March 2026

1 piece
Resale as the stock market for brands

Monday, 23 March 2026

1 piece
How to operationalize a cultural program

Monday, 16 March 2026

1 piece
The rise of the creative studio restaurant

Wednesday, 11 March 2026

1 piece
What happened to luxury?
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