Brand worlds are coherent fictional-but-real spaces where companies convert cultural capital into commercial value through iconic products, experiences, and community. The piece defines four types of brand worlds centered on product, place, person, or practice—a framework for understanding how fashion and food brands build lasting relevance.
Read the full post on The Sociology of Business ↗
Topics: Consumer · Media & Entertainment · Retail & E-commerce
Published by The Sociology of Business · their site ↗
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