Ana Andjelic
Formula 1 has become a cultural IP monetization machine, with brands spanning luxury fashion, spirits, fintech, and consumer goods leveraging the sport's explosive Gen Z appeal (female fanbase up from 8% to 42% since 2017) through experiences, merch, capsule collections, and title sponsorships worth tens of millions annually.
Read the full post on The Sociology of Business ↗
Topics: Media & Entertainment · Marketing & Sales Tech · Retail & E-commerce
Published by The Sociology of Business · their site ↗
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