As AI-generated content erodes baseline trust in all media, marketing is bifurcating into two paths: Stealth Acceleration (viral manipulation, astroturfing, cheap reach) and Intentional Slowdown (analog formats, IRL events, long-form content, localized trust). Anthropic's cultured brand positioning via intimate dinners and print outperforms OpenAI's incoherent influencer trips, signaling a shift away from social media scale toward offline credibility.
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Topics: Marketing & Sales Tech · AI (Horizontal) · Media & Entertainment
Published by The Sociology of Business · their site ↗
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