The Sociology of Business · 15 October 2026

In the spotlight: Cargo Crew

Ana Andjelic

Founder Felicity Rogers discusses how Cargo Crew transformed uniforms from commodity into coveted cultural symbols by infusing fashion design, brand identity, and care into workwear—creating pride in wearers and extending brand worlds beyond workplace utility.

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Topics: Retail & E-commerce · Consumer

Published by The Sociology of Business · their site ↗

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