The Sociology of Business · 27 October 2026

Hitmakers, Season 3

Ana Andjelic

Season 3 of Hitmakers explores why certain products, brands, and ideas become cultural hits—arguing the answer lies not in the product itself but in contextual alignment: economic moment, social mood, tech infrastructure, and taste communities. Interviews with cultural strategists map frameworks for timing, virality, and the aestheticization of mood.

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Topics: Media & Entertainment · Venture Capital & Startups

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