Saastr · 27 November 2015 · Operating Insight

The Problem With Junior Marketing Hires (And What a True VP Costs)

Saastr

Junior marketing hires lack accountability and ownership—hire an experienced VP of Marketing early who can own revenue metrics, not a coordinator doing soft tasks. A $180K VP driving 10 customers outperforms a $70K content marketer with no number to hit.

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Topics: Marketing & Sales Tech · Venture Capital & Startups

Published by Saastr · their site ↗

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