Saastr · 3 August 2026 · Operating Insight

I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me.

Jason Lemkin, GP @ SaaStr

Marketing ROI is highest when you already have product-market fit and momentum; it amplifies existing demand rather than creating it from scratch. Companies gaining traction should spend more on marketing, while those declining should fix product first.

Read the full post on Saastr ↗

Topics: Marketing & Sales Tech · Venture Capital & Startups

Published by Saastr · their site ↗

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