Saastr · 25 March 2023 · Operating Insight

Does Your CRO / VP of Sales Need to be An Expert In Your Product?

Saastr

VP of Sales and CRO hires must deeply understand the product—not necessarily as technical experts, but as masters of value proposition, top use cases, and objection handling—especially before $20-40M ARR, or they will fail repeatedly.

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Topics: Enterprise Software · Venture Capital & Startups

Published by Saastr · their site ↗

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