Saastr · 23 October 2026 · Investment Thesis

The New “Ask Your Developer” Is Ask Your Agent. And It’s The Marketing Battle You Have to Win Now

Jason Lemkin, GP @ SaaStr

Agents—not humans—are now the real buyers of B2B software. As AI agents handle vendor selection, procurement, and product usage autonomously, companies must optimize for agent discoverability, fast APIs, clear documentation, and rational pricing to survive 'Agent-Led Growth.'

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Topics: AI (Horizontal) · Enterprise Software · Developer Tools

Published by Saastr · their site ↗

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