Deconstructor of Fun
CD Projekt Red's Cyberpunk 2077 disaster wasn't driven by public market pressure but by remote work that fragmented visibility across a complex pipeline—a waterfall process where no one saw the whole picture. The studio's recovery, transmedia strategy, and structural culture offer lessons on franchise building and the risks of scaling.
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Topics: Gaming · Media & Entertainment
Published by Deconstructor of Fun · their site ↗
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