How Top Studios Should Allocate Their AI Budgets

Game studios typically allocate AI budgets backwards—splurging on tool licenses while neglecting the workflow redesign and change management that actually drives EBIT impact. A concrete allocation model for mid-size studios: 25% UA creative pipeline, 25% code assistance, 10% localization/voice, 10% art, and 30% change management; real spend runs ~30% over budget, funded by fewer junior hires.

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Topics: Gaming · AI (Horizontal)

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