SEO May Be Dead. Shopify Just Paid ~$100 Million for Shop.com Anyway.

Google's AI Overviews are gutting organic search traffic (CTRs down 58-61% on informational queries), forcing companies to shift from SEO-dependent growth to building direct audience loyalty and brand dominance. Shopify's $100M acquisition of Shop.com signals the new playbook: own a word people type and say to AI agents, not rank for it.

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Topics: AI (Horizontal) · Marketing & Sales Tech · Venture Capital & Startups

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