Saastr · 24 August 2017 · Operating Insight

How do you respond to an enterprise sales prospect that doesn’t want to work with your software start-up because of “acquisition risk”?

Saastr

Enterprise buyers fear acquisition risk from software startups; the best mitigation is transparency about finances and offering multi-year contracts with no M&A termination clauses, shifting risk from customer to vendor.

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Topics: Enterprise Software · Venture Capital & Startups

Published by Saastr · their site ↗

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