Deconstructor of Fun
Sensor Tower's inaugural ad monetization report ($12B across 19 countries) underestimates the true market size and reveals that ads now represent 13–23% of mobile game revenues—a primary revenue engine, not a side system. The real opportunity lies in IAA-first hybrid games that monetize attention without cannibalizing their core ad loop.
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Topics: Gaming · Media & Entertainment
Published by Deconstructor of Fun · their site ↗
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