Saastr · 28 October 2026 · Operating Insight

10 Months Into AI for GTM That Actually Works: The CRO Matters More Than Ever. Every Other GTM Role Is in Flux.

Jason Lemkin, GP @ SaaStr

AI agents are now handling SDR, support, marketing ops, and deal execution at scale; the CRO role has become critical as an AI orchestrator, while most other GTM functions are being absorbed or restructured around autonomous systems.

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Topics: Enterprise Software · Marketing & Sales Tech · AI (Horizontal)

Published by Saastr · their site ↗

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