Saastr · 27 October 2026 · Operating Insight

Sumble: Why 80% Accurate Data Turns Into 33% Accurate Data by the Time Your Agent Uses It, and How Nooks Found 700 Accounts It Didn’t Know About

Jason Lemkin, GP @ SaaStr

Data accuracy degrades dramatically across multiple enrichment steps (80% per step = 33% final); Sumble uses AI agents to maintain 99% accuracy per step and enable daily account/contact scoring that surfaces expansion opportunities and improves GTM precision at scale.

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Topics: Enterprise Software · AI (Horizontal) · Marketing & Sales Tech

Published by Saastr · their site ↗

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