Saastr · 29 September 2026 · Operating Insight

What 17,000 Subscription Apps Tell Us About Free Trial Length: Annual Plans Convert 86% Better With 30-Day Trials, Monthly Tops Out at Two Weeks, and AI Apps Hit a Wall at 16 Days

Jason Lemkin, GP @ SaaStr

Analysis of 17,000+ mobile subscription apps reveals optimal free trial lengths by plan type and category: 30-day trials convert 86% better for annual plans, 10–16 days peak for monthly, and AI apps hit a wall at 16 days due to inference costs.

Read the full post on Saastr ↗

Topics: Semiconductors · Marketing & Sales Tech · AI (Horizontal)

Published by Saastr · their site ↗

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