Ashley Brasier · 2 November 2026 · Industry Analysis

The Website’s Second Act

Ashley Brasier, ex-Partner @ Lightspeed

As AI agents increasingly mediate web discovery and transactions, websites are shifting from destinations to infrastructure. Three emerging roles emerge: authoritative sources for AI discovery (via GEO optimization), real-time data engines powering agentic transactions, and high-intent brand experiences—but publishers face an unresolved monetization crisis.

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Topics: AI (Horizontal) · Media & Entertainment · Retail & E-commerce

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