Ashley Brasier · 14 October 2026 · Operating Insight

The Estate Sale Boom, and What It Means for Retail

Partner @ Lightspeed

As boomers downsize and Gen Z seeks meaning over convenience, estate sales boom. Retailers can compete by injecting discovery, legible quality, and storytelling into their formats—think Costco's treasure-hunt merchandising and Patagonia's repair narratives.

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Topics: Retail & E-commerce · Consumer

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