Sammy Abdullah · 7 October 2026 · Industry Analysis

Q2 2026 S&M Spend at SaaS Companies was 35% of Revenue

Sammy Abdullah, GP @ Blossom Street VC

SaaS companies have reduced S&M spend to 35% of revenue in Q2 2026, down from 46% in 2022, while accelerating YoY revenue growth to 21%—demonstrating improved efficiency and profitability discipline across newly-public SaaS firms.

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Topics: Enterprise Software

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