Jason Lemkin, GP @ SaaStr
A SaaS demo-to-customer conversion rate of 10–20% is healthy; below 8–10%, sales teams burn out chasing volume. But the real insight: obsessing over conversion rates misses the point—top-of-funnel quality matters more than funnel metrics, and rates naturally fall as brand scales and attracts broader audiences.
Read the full post on Saastr ↗
Topics: Enterprise Software · Semiconductors
Published by Saastr · their site ↗
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