Saastr · 27 August 2026 · Operating Insight

Dear SaaStr: What Are Some Signs That Your B2B Marketing Programs Won’t Scale Well?

Jason Lemkin, GP @ SaaStr

B2B SaaS marketing won't scale if you overspend in aggregate relative to customer lifetime value; benchmark against <3–6 months first-year ACV and demand each program returns at least $1 per $1 spent, accounting for free organic leads that inflate apparent efficiency.

Read the full post on Saastr ↗

Topics: Enterprise Software · Marketing & Sales Tech

Published by Saastr · their site ↗

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