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The Sociology of Business

A global analysis of how changing values change business

337 posts indexed3 in the last 30 daysConsumer · Marketing & Sales Tech · Media & Entertainment · Retail & E-commerceVisit site ↗

Monday, 1 April 2024

1 piece

How to sell to the Creative Class

Monday, 25 March 2024

1 piece

Culture GPT

Monday, 18 March 2024

1 piece

The holy trinity of retail

Monday, 4 March 2024

1 piece

The new media plan

Monday, 26 February 2024

1 piece

Winning the promo game

Monday, 19 February 2024

1 piece

Showtime

Monday, 12 February 2024

1 piece

The other other American style

Monday, 29 January 2024

1 piece

Why brand comes first

Monday, 22 January 2024

1 piece

The age of functional maximalism

Monday, 15 January 2024

1 piece

How brands make culture

Monday, 8 January 2024

1 piece

New rules of brand marketing

Tuesday, 2 January 2024

1 piece

The menswear playbook

Monday, 18 December 2023

1 piece

2023 Roundup

Monday, 11 December 2023

1 piece

Nostalgia isn't enough, part II

Monday, 4 December 2023

1 piece

Monetizing a brand's intellectual property

Monday, 27 November 2023

1 piece

Nostalgia isn't enough

Monday, 13 November 2023

1 piece

How to do a collaboration right

Monday, 6 November 2023

1 piece

Why cultural obsessives matter

Monday, 30 October 2023

1 piece

Gwyneth's flywheel

Monday, 23 October 2023

1 piece

The glory of storytelling

Monday, 16 October 2023

1 piece

Ralph's dream

Monday, 2 October 2023

1 piece

10 rules of IP brands

Monday, 25 September 2023

1 piece

Revisiting physical retail

Monday, 18 September 2023

1 piece

The Creative Class starter kit

Monday, 11 September 2023

1 piece

A case for portfolio growth

Tuesday, 5 September 2023

1 piece

Creative money aesthetics

Monday, 21 August 2023

1 piece

Holistic brand mngement is the new marketing

Monday, 14 August 2023

1 piece

What are pop-ups good for?

Monday, 7 August 2023

1 piece

How to capitalize on fandom

Monday, 31 July 2023

1 piece

Operationalizing go-to-market strategy

Monday, 17 July 2023

1 piece

Scoping the internal and external landscape

Monday, 10 July 2023

1 piece

The Society of Spectacle

Monday, 26 June 2023

1 piece

The teardown guide

Monday, 12 June 2023

1 piece

The origin story

Tuesday, 30 May 2023

1 piece

Atelier Jolie, Coperni robots, and competing fashion growth scenarios

Monday, 22 May 2023

1 piece

Kulturindustrie

Monday, 15 May 2023

1 piece

Death of a fashion genre

Monday, 1 May 2023

1 piece

How to decouple revenue from sales

Monday, 24 April 2023

1 piece

The Other fashion innovation

Monday, 10 April 2023

1 piece

Why are we paying for things?