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The Sociology of Business

A global analysis of how changing values change business. Written by Ana Andjelic. This page collects 348 posts published between November 2020 and October 2026. Recent coverage focuses on Marketing & Sales Tech, Consumer and Media & Entertainment. The Sociology of Business publishes roughly 7 posts a month; the best of them appear in the SandHill weekly digest.

348 posts indexed7 in the last 30 daysMarketing & Sales Tech · Consumer · Media & Entertainment · Hospitality & TravelVisit site ↗

Monday, 9 March 2026

1 piece
A culture-driven organization

Monday, 2 March 2026

1 piece
Legibility as status

Wednesday, 25 February 2026

1 piece
The umami experience

Tuesday, 24 February 2026

1 piece
Hospitality’s logic in an enshittified world

Monday, 16 February 2026

1 piece
Virality is dead, part 2

Wednesday, 11 February 2026

1 piece
Popular culture is contradiction in terms

Monday, 9 February 2026

1 piece
Virality is dead

Monday, 2 February 2026

1 piece
Product as the acquisition channel

Wednesday, 28 January 2026

2 pieces
What is next for merch?
Why we love merch

Monday, 26 January 2026

1 piece
World-building, explained

Thursday, 22 January 2026

1 piece
Without a wink, luxury is vulgar

Monday, 19 January 2026

1 piece
The golden era of creativity

Thursday, 15 January 2026

1 piece
"Now" is a remix

Wednesday, 14 January 2026

1 piece
What makes a brand iconic

Monday, 12 January 2026

1 piece
The friction advantage

Thursday, 8 January 2026

1 piece
Cultural IQ glossary

Monday, 5 January 2026

1 piece
The legibility economy

Wednesday, 31 December 2025

1 piece
Weird on purpose

Monday, 22 December 2025

1 piece
Ecosystem, not empire: How niches drive growth

Thursday, 18 December 2025

1 piece
How brands earn cultural currency

Wednesday, 17 December 2025

1 piece
Everybody is talking about world-building, nobody is doing it

Wednesday, 10 December 2025

1 piece
Trend Makers vs. Taste Makers

Monday, 8 December 2025

1 piece
Creative systems, not individual stars

Thursday, 4 December 2025

1 piece
The Most Effective Organizations Are Fractal

Monday, 1 December 2025

1 piece
Pumpkin Spice: Sips and Subcultures

Wednesday, 26 November 2025

1 piece
Episode 3

Monday, 17 November 2025

1 piece
Luxury's power shift

Thursday, 13 November 2025

1 piece
Vestiaire Collective's $1B valuation is at risk

Monday, 10 November 2025

1 piece
Influence meets inventory

Friday, 7 November 2025

1 piece
Live with Ana Andjelic

Thursday, 6 November 2025

1 piece
The plaid paradox

Wednesday, 5 November 2025

1 piece
Hitmakers Season 2

Tuesday, 4 November 2025

1 piece
Invite to the first Sociology of Business course

Monday, 3 November 2025

1 piece
Lights, camera, IP

Thursday, 30 October 2025

1 piece
TREND BIPOLARITY: AFTER THE TREND CYCLE

Monday, 27 October 2025

1 piece
Decentralized cultural space

Thursday, 23 October 2025

1 piece
Financialization of culture

Wednesday, 22 October 2025

1 piece
Hitmakers, Season 2

Monday, 20 October 2025

1 piece
The rise of social franchise
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