Annelies Gamble · 11 August 2026 · Industry Analysis

The Frictions That Make AI Forecasting Hard

Annelies Gamble, Partner @ Zetta

AI forecasting fails when technologists focus on capability while ignoring domain-specific frictions—adoption barriers, workflows beyond text, and institutional constraints. The radiology example shows why: AI improved image interpretation, but radiologists still communicate, guide decisions, and carry accountability, so demand grew rather than collapsed.

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Topics: AI (Horizontal) · Healthcare

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