Annelies Gamble · 8 September 2026 · Industry Analysis

Scaling Agentic Commerce

Annelies Gamble, Partner @ Zetta

AI agents will soon autonomously spend money at scale, but require infrastructure for identity, intent verification, fraud detection, and accountability. Mastercard is building the trust layer—standards, governance, and transaction-focused models—that will enable safe agentic commerce, mirroring how it enabled e-commerce adoption decades ago.

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Topics: Banking & Capital Markets · AI (Horizontal) · Retail & E-commerce

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