Jessie Harris, VP @ TXV Partners
Football season drives outsized consumer spending on food and beverages—chicken wings spike 25% on NFL Sundays, Super Bowl Sunday sees 1.48 billion wings consumed, and sports bars see 20-30% higher sales. CPG brands are capitalizing through partnerships and athlete endorsements to drive trial among the 75% of weekly football watchers.
Topics: Consumer · Retail & E-commerce · Food & Agriculture
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