SignalFire · 1 October 2026 · Operating Insight

Build or Buy? Navigating the New Era of GTM AI Agents

SignalFire

The cost of building custom GTM AI agents has collapsed from $10K-$40K to near-zero; the article presents a framework for when to buy off-the-shelf tools (systems of record) versus build custom agents (edge workflows), with four real examples from Together AI and Resolve AI.

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Topics: AI (Horizontal) · Enterprise Software · Marketing & Sales Tech

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