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Femstreet

Hand curated weekly resource for must-read content by female startup founders, operators and investors

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Sunday, 9 June 2024

1 piece
Common and costly product messaging mistakes; How to write a great fundraising blurb; The art of giving and receiving feedback

Sunday, 12 May 2024

1 piece
Lessons from failing to find PMF; Sales forecasting 101; Setting up your exit strategy

Sunday, 21 April 2024

1 piece
Why you should build your culture like a product; Moats for generative AI applications; Measuring personal growth

Sunday, 7 April 2024

1 piece
Characteristics of successful consumer founders; The career benefits of self-management; Shifting positioning as your product matures

Sunday, 17 March 2024

1 piece
Tricks for running GTM experiments; Running a startup during pregnancy; A guide to the wedge marketing strategy

Thursday, 7 March 2024

1 piece
Building a Business that Endures

Sunday, 3 March 2024

1 piece
Lessons from going Multi-Product; Why positioning fails to make the jump from Marketing to Sales; How to get buy-in for your Marketing work internally

Saturday, 24 February 2024

1 piece
Empowering the CFO suite and B2B workflows

Sunday, 4 February 2024

1 piece
How to approach mid-market GTM; Building customer-centric products; Communicating deadlines at work

Sunday, 21 January 2024

1 piece
Building a sustainable company without running out of runway; The good, bad, and ugly of doing interim work; The art and science of Product Marketing

Sunday, 7 January 2024

1 piece
What it means to be an interim leader; Early stage Enterprise sales tactics; How to retain top talent

Sunday, 3 December 2023

1 piece
How to create buy-in and move immovable things; To Interim CMO or not?; Ten commandments of consumer behaviour

Sunday, 19 November 2023

1 piece
Meet the female leaders running Open AI, Slack & Bumble; Choosing the right marketing channels; A performance review system for your company

Sunday, 5 November 2023

1 piece
A framework for saying "no"; Why SaaS founders should embrace their inner scientist on the path to $1M ARR; Managing Ops teams at high-growth startups

Sunday, 22 October 2023

1 piece
The sales pitch that will transform how you sell your product; How and when to talk about failures; The four pillars of a customer pain narrative

Sunday, 1 October 2023

1 piece
Five LP communication principals; Marketing across borders; How to make history with LLMs

Sunday, 17 September 2023

1 piece
Unlocking the power of money words; Hard lessons from bootstrapping SaaS; A story of pricing, trial retention & purchase UX flows

Sunday, 3 September 2023

1 piece
Fundraise like a sales executive; Mastering the art of negotiation; How to hire your first growth team

Sunday, 13 August 2023

1 piece
Vertical GTM Motions; How to prepare for a new role; Making it easier for prospects to buy your product

Sunday, 30 July 2023

1 piece
Building elephants, not unicorns; How to think like a modern Marketer; Hiring and retaining employees who act more like founders

Sunday, 2 July 2023

1 piece
Creating a coverage plan for your parental leave; Building a true edge; using the NOLS group decision-making framework

Sunday, 18 June 2023

1 piece
Measuring Marketing performance; Building your personal Board of Directors & More

Sunday, 11 June 2023

1 piece
Hiring your first finance leader; How to map your funnel to improve your prospect experience; Breaking down common term sheet terms

Sunday, 4 June 2023

1 piece
Sales methodologies for startup hiring; How to get VCs to make you customer intros & More

Sunday, 7 May 2023

1 piece
Building enduring application-level value with LLMs; Communicating product-market fit; Influencer Marketing in B2B

Sunday, 23 April 2023

1 piece
Managing your time like CEOs; Planning your calendar as a leader; Breaking into venture during a downturn

Sunday, 9 April 2023

1 piece
Mapping your company's year; Raising a fund on your own; How your GTM motion impacts your marketing strategy

Sunday, 2 April 2023

1 piece
Competing in the midst of a platform shift; Defining ICP & GTM sequencing; How to organise a B2B SaaS marketing team

Sunday, 26 March 2023

1 piece
Fractional CMOs vs fractional Marketing Directors; Pricing strategies for every stage of your company; The bull case for chat interfaces

Sunday, 19 March 2023

1 piece
A Treasury playbook for startups; $1M to $100M in 20 Months; When to kill a startup idea and pivot

Sunday, 12 March 2023

1 piece
Leadership during a crisis; From a down round and 75% headcount reduction to $50M revenue; What it takes to raise a Series A as an Open Source company

Sunday, 5 March 2023

1 piece
Taking parental leave as a founder; How to adapt your marketing strategy to your marketing advantages

Sunday, 26 February 2023

1 piece
Dealing with a difficult manager relationship; Transitioning from PM to founder; Managing inside growing companies

Sunday, 19 February 2023

1 piece
A retrospective on shutting down a startup; Taking advantage when a window opens for you; Demystifying unit economics

Sunday, 12 February 2023

1 piece
How to organise your B2B growth marketing team; Shaping the role of your COO; Positioning at different stages of PMF

Sunday, 29 January 2023

1 piece
How Product Marketers can influence the product roadmap; Harmonising the ABX strategy through RevOps; Taking actions towards career clarity

Sunday, 22 January 2023

1 piece
When to pivot or cut your losses; A framework to building a bold brand; GTM hacks for consumer companies in the 0 to 1 stage

Sunday, 15 January 2023

1 piece
How to shut down a company; Best practices for working with marketing agencies and contractors; Starting your PLG motion

Saturday, 31 December 2022

1 piece
Femstreet's Top Highlights of 2022

Sunday, 4 December 2022

1 piece
The importance of Team KPIs; Optimising for success in your next Growth round; How to plan through career uncertainty
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